Be true

Updated: Jul 28

Being true is about honesty, authenticity and transparency


  • Honesty

  • Vulnerability

  • Not understanding something is fine. Making mistakes is also OK, as long as they were driven by the right motivations (be true, be brave, be kind, be wise)

  • By being vulnerable, we can create an environment of safety around us. Safety leads to trust. Trust leads to better ideas.


  • Give unfiltered opinion

  • We should be our toughest critics. Without feedback, it's really hard to improve on anything. We should be more critical than our clients, that's the only way to be proud of our work.

  • Remember to #[[be kind]]! Opinions don't need to be judgmental. We are criticizing ideas, not people



  • Authenticity

  • We need to cultivate our own creative voice. This is probably the hardest thing there is in any art form. But that's the only to make clients want to hire us for our ideas, and not only for our skills

  • We shouldn't pretend to be someone else. We need to be true to who we are, and not push for ideas that we don't support.


  • Transparency

  • We have nothing to hide, especially not our mistakes

  • We should be as transparent as possible about how we work, our progress, challenges, and concerns. Both internally and with our clients. It's the best way to create long-term trusting relationships, and that will incentivize us to keep improving


#values #vision



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